John Urlaub: Brewery Owner, Beer Runner, Beer Cyclist

John Urlaub, the owner of Rohrbach Brewing Company in Rochester, NY, is a beer runner and beer cyclist. I stumbled upon this fact while seeking permission to use his company logo for a Session Post I wrote a little over a month ago, about a trip to his great brewpub and the beer enjoyed there. This was an embryonic time for this blog, and I wasn’t sure if the concept of “beer running” made any sense to anyone besides myself. But wouldn’t you know, John reassured me that he thought it was a good idea, since he’s a beer runner, too.

He’s also a beer cyclist, biking more than running in the summer, when the weather is more favorable for cycling. He completed a century ride a couple years ago, which he considers his best running or cycling experience, and recently rode in the Tour de Cure. Despite the fact that he runs a few times a week, John modestly asked “to please keep in mind that I am not a real long distance runner”.

If there is anything differentiating John from the “real long distance runners” I know, it’s that he talks little about his accomplishments and activities, preferring the facts to speak for themselves. He seems to have little interest to toot his own horn, or at least toot his own horn with some guy writing a blog way out in California he has only met by e-mail. I can only speculate it’s this modest, no-nonsense attitude has made him a successful brewer and business owner. And it probably helped him complete that century ride.

Peter Estaniel: Better Beer Blogging Biker

Peter Estaniel made good impression with me when I first met him, since he was handing me a beer. He was serving up some of his homebrew to start off a beer and dessert pairing event he was hosting at Wine Affairs that Linda and I attended. Peter writes the Better Beer Blog, his effort to “raise the status of beer” and I was looking forward to what he had in store for us. Peter looked a little uncomfortable in front of roughly thirty people attending that night explaining what he had in store for us. Beer and dessert are not obvious pairings, and Peter raised the degree of difficulty for himself by serving up unlikely pairings like pineapple flan with the aggressively bitter Green Flash West Coast IPA. It was pretty impressive that with all the risks he took that night, every beer and dessert pairing worked quite well.

One pairing that didn’t work out that night was the couple sharing a table with us who were quietly feuding all night. Linda and I never quite figured out what the problem was, but it appeared that it was early in the couple’s relationship, and things were burning up on the launch pad. They tried gamely to explain their points of view on things, but the “when you do X, I feel Y” statements didn’t seem to be getting the points across. I considered providing this young couple helpful pointers on how to more effectively argue in public learned from my divorce, but Linda firmly quashed this idea, and politely suggested I pay attention to Peter instead. As intrigued as I was with beer and dessert pairings, with this tense psychological drama playing out right in front of me, I didn’t think a discussion of the harmonizing elements of a wheat beer paired with fruit filled crepe’s would hold my interest. But the fact that Peter held most of my attention that night is a credit to his considerable skills and enthusiasm as a beer ambassador.

Four months later, there’s a smaller tasting event at Wine Affairs and have a chance to strike up a conversation with him. I reach for an organic Hefeweizen, and Peter quickly rattles off the flavor profile of this beer and how it contrasts with another Hefeweizen on the tasting list before I even realize what he just said. The whole evening, I’m struggling to find words to describe each beer, and Peter quickly comes up with a succinct and accessible description. There are plenty of people with a suspicious talent of describing any beer, even warm Budweiser, with eleven different flavor components of odd fruits and spices, but thankfully, Peter isn’t one of them. But if you read his Better Beer Blog or have met him at a beer event, you probably know all this.

What you may not know is that Peter recently started biking. He’ll ride routes around his neighborhood each day, and aims to find a way to bike to his job about thirty miles away. For Peter, biking is “…a disconnect. I don’t feel my legs on fire, I don’t feel my lungs straining or the dryness in my mouth and throat. It’s like the world goes quiet and I can hear all the little things going on around me, like the wind rustling through the trees, the cows mooing and my wheels on the pavement.” Interesting for a guy who is pretty plugged in, he enjoys an outlet to unplug.

Peter cites a lot of good memories growing up with family and friends growing up associated with bike riding. In high school, he would race the school bus to see if he could beat it to school. I find a lot of people’s choice of recreation is often shaped by early childhood memories burned into our brains that we carry around for the rest of our lives, and it looks like Peter may be another example of that.

Almost as soon as Peter told me he was starting biking, he told me he hated running. I’ve met plenty of people who hate running, and usually it’s because it’s something like it hurts their knees, or they find the activity boring and tedious. Peter gave me a reason I’ve never heard before. He doesn’t like running because when he runs, he doesn’t think he is running fast enough. That actually makes sense. You do not attend an exhaustive schedule of beer events, become a certified beer judge, post articles almost daily on a blog, and regularly homebrew by leisurely going from point A to point B.

Does Peter find biking to be like homebrewing or beer judging? Not really. For Peter, homebrewing “..while very peaceful and relaxing, doesn’t give me that disconnect. I am very much in the moment because if you don’t pay attention to certain things, you’ll miss key things in the process” while beer judging is “…a very cerebral endeavor, it’s mentally tiring at times.”