Back in early July, I looked into Google searches for “Brut IPA” and found this new riff on the IPA style was clearly gaining in popularity in West Coast regions outside its origin in San Francisco. On July 8th, here was a geographical breakdown of metro areas of the frequency of “Brut IPA” searches on Google for the proceeding twelve months.
At the time, I noted that with the exception of Chicago, all the hot spots for Brut IPA were west of the Mississippi. Now take a look at the metro distribution of “Brut IPA” searches as of August 26th, 2018 for the proceeding 30 days:
While West Coast metro areas continue to be leading areas for Brut IPA searches, the Brut IPA has definitely made it to the radar screen of lots of beer drinkers on the East Coast in Washington D.C., Philadelphia, New York and Boston. Minneapolis in the Upper Midwest has also emerged as a place where the Brut IPA has gained in popularity. Interest in Brut IPAs has clearly migrated eastward across the United States from the West Coast.
Still, most of the rest of the Midwest, outside of Chicago hasn’t registered much interest. There aren’t many searches for Brut IPAs in Texas or the Southeastern United States, either. It will be interesting to see whether or not these regions turn on to Brut IPAs interest in the coming months. As it stands, people are increasingly searching for Brut IPAs on Google, as the trend line below shows.
As for someone who prefers their IPA on the dry side, I for one find this encouraging. Will they continue to spread across the country? Tune-in back here in another month or two, when I’ll do another update.